5643.2:
Transfer and enhancement of Nanomarketing methodology
Abstract
We refer to the market relevance of companies active in the field of nanotechnology under the term Nanomarketing®.
We have set ourselves the target of promoting the market-oriented development and exploitation of nanotechnology. As a part of this process, we support current, globally oriented TOP NANO 21 marketing projects in research and industry, ensure that they are marketed successfully, and accelerate their diffusion.
Previous work completed under CTI feasibility studies 4583.1, 4584.1 and 8585.1 (c.f. report ”Nanomarketing”) has proven a clear demand in research and industry for the transfer, education and enhancement of Nanomarketing methodology. The benefit within the scope of a new CTI-project is the continuous provision and transfer of practical business tools and on-the-job training of the scientists and entrepreneurs involved in TOP NANO 21 projects.