Since people and success are already in the center of the vision, the mission describes how you want to tackle this goal: with joy, conviction and discipline. You could list many characteristics here but we are focused on those three. Fun is as an integral part of our motivation, a) because there is a shortage of that in life and b) because results that come through joy are always long-term. This paired with discipline, it protects us from being a “fun society“. We work hard and focus on what is only possible long-term if you want to do it based on conviction.
Definition – What is a mission?
A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how, and communicate a sense of intended direction to the entire organization. www.businessdictionary.com/definition/…